Kmart

From humble beginnings to becoming two of Australia’s most iconic and beloved brands. We are Kmart and Target.

Australia’s first Target store opened in Geelong, Victoria, in 1926. Since then, Target has become known for offering the best value in elevated quality apparel and soft home products.

Over four decades later, in 1969, Australia welcomed its first Kmart store in suburban Burwood, Victoria. Kmart later expanded to New Zealand in 1988. From its suburban roots, Kmart has grown to become a staple in over 90 per cent of Australian homes, consistently delivering on its everyday low price promise.

In 2018 Kmart announced it would stop branding its products by department and streamline them under a single name, Anko. Anko is now the company’s own brand and product development arm also tasked with expansion into new overseas markets. The name is also an abbreviation of Kmart’s previous “&Co” branding, As well as being an acronym for “A New Kind Of”.

Today, we’re united, with over 150 years of delivering value to Australians and New Zealanders.

One business, two brands, with one purpose: a promise to making everyday living brighter by providing great value products at the best prices for Australians and New Zealanders.

Our team

We’ve grown, because of the strength of our team. Our team of over 55,000 people proudly represent almost every background, age, and walk-of-life. They are based right around the world, from Australia and New Zealand, to India, China, Hong Kong, Bangladesh and across Southeast Asia including Singapore, Indonesia, and Vietnam. We even have team members now In North America and Europe looking after new markets.

Today, we’re over 450 stores strong – touching the lives of over 7 million customers weekly.

Two brands who hold customers at the heart of everything we do

We are continuing to innovate the shopping experience as omni-channel leaders, in every store, in every aisle, online and in our mobile apps – every time you shop with us.

Our uniqueness is in our operating model – a locally grown, Australian design-based retailer. We own our entire supply chain – from design to distribution. Meaning we can keep costs low, without compromising quality or sustainability.

With scale, comes responsibility – one we take very seriously. We’re more than just retailers; we’re innovators and community builders.

And together, we can do anything.